iTunes Match: An Apple approach to cloud music

Steve Jobs introduced iTunes Match as “one last thing” at Apple’s WWDC. I think iTunes Match means a lots to the music industry, It would lead the industry to a new era.

Lala.com was using a very creative model that lets users match their songs with Lala’s catalog and Lala allows users to stream those “Web Songs” for free, Apple acquired Lala.com in 2009, now Apple finally integrated Lala’s model with iTunes.

The industry has to be clear that music is becoming more and more like raw materials in digital era, users are willing to pay the services they like, not music itself. so the industry has to find a way to make money out of those services by using the raw materials. Unlikely Google Music and Amazon Cloud Player, Apple’s iCloud would like to share the revenue with the industry, the industry should be happy about it, so forget about the debates like “legalizing illegal music”, the industry would never remove the word “piracy” in digital era so why refuse it? I bet it’s the trend of the music in future, money is there, take it or leave it?

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